For sponsors



"What would you call it?! When Gretzky and Messier are caught up in the waves of the crowds, and Anna Semenovich is filling the pauses in the competition? When the goalie waltzes with the forward, and the country's president is watching from the stands? There's only one answer: That's a first-rate hockey show." (Sovetsky Sport)

"The Kontinental Hockey League has proven that it now matches its overseas competitior, the NHL, at putting together a memorable show." (Rossiiskaya Gazeta)


"The point of events like the All-Star Game isn't really to see who shoots the most goals. It's great that these kinds of games are even held. Where else can you see so many of hockey's best? The attention this event draws is simply enormous, and, I'll say it again, not just from within our country. That's really nice." (Alexei Yashin, for Sportivnaya Planeta)




The KHL All-Star Game – is one of the premier events in Russian hockey.

The KHL All-Star Game – is an annual game featuring the greatest stars currently playing in the Kontinental Hockey League.

The KHL All-Star Game – is unique theater: thousands of fans in the stands, millions of viewers watching on national and international TV plus the Internet, with press coverage reaching multitudes of readers. 

The KHL All-Star Game – is an advertising opportunity for your brand, and a unique opportunity to host an unforgettable corporate outing for your employees and business partners.


We are offering a number of options as part of sponsorship packages for the 2012 KHL All-Star Game, including: 

1. The title of partner of the KHL All-Star Game; the right to use that title, the name and symbols of the event, and photographs and video clips for advertising and marketing purposes; 


2. Advertising opportunities at the arena, including: logo placement on side banners; stickers on protective glass; video clips on the arena's media cube; audio announcements in the arena; logos on banners in the media and press conference areas; logos on the uniforms of technical personnel; 

3. Video advertisements broadcast live during the KHL All-Star Game on KHL TV; 

4. Logo placement in the event's advertising campaign; on the event's official web site; in banner advertisements (khl.ru, khlallstar.com, etc.); placement of partners' logos in advertisement modules on the pages of publications serving as the event's informational partners; placement of banner advertisements on the official website of the event, www.khlallstar.ru, and on the websites of the event's informational partners; 

5. Logo placement on official printed materials for the KHL All-Star Game (tickets, booklets, etc.), placement of advertising modules in the official program for the KHL All-Star Game; 

6. The opportunity to hold promotional events in the arena lobby before the event and so forth. 

7. Tickets for every event associated with the KHL All-Star Game;

Vlasova, Yuliya
e-mail: yu.vlasova@khl.ru
tel. +7 (495) 287-0400

Ivchenko, Ekaterina
e-mail: e.ivchenko@khl.ru
tel. +7 (495) 287-0400

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